Citizen of Love
For our Beloved King
Bhumibol Adulyadej was the ninth monarch of Thailand from the Chakri dynasty as Rama IX. Reigning since 9 June 1946 he was, at the time of his death, the world's longest-reigning head of state, the longest-reigning monarch in Thai history and the longest-reigning monarch having reigned only as an adult, reigning for 70 years, 126 days.
The campaign was created shortly after his death. Our aim is to pass along the message about "loving all people equally and indiscriminately" which has always been the code of conduct for King Bhumibol. Therefore, we created a cubism heart shape character that represent all of his citizen disregarded to race, political stand that has divided the nation for so long. The characters are applied into installation, visual merchandizing and graphic visual for the entire mourning period at Siam Discovery.