"A deconstruction of the norm"

The task is to create a shopping bag and packaging design for Siam Discovery that has never been done before!

We then, cut out all the existing elements of the regular shopping bags -- both paper and plastic -- in various shapes and forms -- and then intentionally misplace them back into a new peculiar forms.


Some details such as folding lines are twisted to the front, inner details are turned outside. Some details are multiplied and even turned up side down. Undoubtedly -- the result is a shopping bag like no others.

© by 56thStudio, created with

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