"A deconstruction of the norm"
The task is to create a shopping bag and packaging design for Siam Discovery that has never been done before!
We then, cut out all the existing elements of the regular shopping bags -- both paper and plastic -- in various shapes and forms -- and then intentionally misplace them back into a new peculiar forms.
Some details such as folding lines are twisted to the front, inner details are turned outside. Some details are multiplied and even turned up side down. Undoubtedly -- the result is a shopping bag like no others.